Right from the start, we work with each of our clients to ensure that the data, message and the criteria are properly structured. We continue to monitor and develop these areas throughout each campaign. Our main goal is to provide a consistent stream of B.A.N.T. qualified leads that justifies the investment and maximises the return. By doing this effectively, we are able to cultivate long-term partnerships that work for everyone involved. The term MQL stands for “marketing qualified lead” whereby the project manager has assessed and confirmed that the prospects would like further contact within six months to discuss a project. The term SQL stands for “sales qualified lead” whereby the project manager has spoken at length with the potential prospect discussing their needs, challenges and issues. The delivered outcome would be an agenda based conference call, a face to face appointment with all background information hence supporting the client’s sales team completely.
One of the key parts to our business is helping clients to acquire relevant data, this ensures that they have the correct audience. The data we supply has to be as close to 100% accurate as possible, this guarantees that the delivery of the message is reaching the key decision makers for every campaign giving each and every prospect, full awareness of our client’s existence and why they should be engaging with them. Our data is CTPS checked and verified every 28 days
Our approach to events is unique.
Our events team specialise in creating awareness by utilising several forms of electronic media that is delivered directly to the key individual. However, timing plays a key factor as calling must take place post media delivery, 8-10 weeks prior to the event, this ensures maximum awareness and the availability of the audience.
Simply, we would not deliver a confirmed attendee list unless they have accepted our event invitation.
LBE also monitors the news and travel to ensure that if a potential problem arises that could have an impact on the event, we’ll make everyone aware in advance (for example, train strikes, school holidays etc). We always do our best to protect our clients, as we understand there can be risks involved.
Data profiling is the process of examining data in an existing data source (i.e. a database file) collecting statistics and intelligence based around our client’s wishes. Establishing key intelligence ensures that the team are in contact with the correct decision makers allowing us to tailor our approach to produce not only a highly qualified lead but also an excellent return on a client’s investment in their data.
The term "market research" is a vast subject, it is about gathering information related to the prospects needs, competitors and market trends. We have many years of experience acquiring intelligence and delivering information that helps our clients to meet their objectives, giving them an insight into how their market perceives them.
We deliver over 50,000 eshots every month for our clients, which involves designing and delivering the right message to the client’s audience, enhancing their relationship, building loyalty, trust and brand awareness. Email marketing is one of the most effective online marketing strategies, giving a measurable return on investment.
Talk to LBE about how we design and build exceptional websites that ensure functionality and responsiveness. Our creative thinking and the passion for designing beautifully tailored websites, enables us to deliver the very best available.
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. This form of the communication can be physical or virtual, the choice is yours.
We have worked extremely hard to provide the right training and guidance for our team, which helps them to deliver the desired outcomes for all our clients. LBE also supports our clients and other organisations, providing them with consultation and bespoke training.